The listed research and reports are designed to aid your efforts in engaging enrollees around Leapfrog.

Communications Toolkit: Version 3 of Survey Focus Group Report - In early 2004, The Leapfrog Group contracted with FACCT—The Foundation for Accountability to conduct consumer research on the Leapfrog Group’s 4th leap (National Quality Forum Safe Practices). The purpose of the research was to inform the development of messages and other materials for use in Leapfrog’s Communications Toolkit and online Hospital Survey Data.

To test both content for the new leap and the Web display for hospital data, two rounds of consumer research were conducted. The first round involved four focus groups focused solely on the new leap and discussed with consumers aspects of scoring, cut points, and level of detail desired, along with general messages and descriptions describing the leap. Round 1 discussions informed the development of draft toolkit materials and Web displays incorporating the new leap.  These materials were then tested in Round 2, which also involved four focus groups.  In Round 2, consumers reviewed and critiqued the draft materials and made suggestions for improvements. Discussion guides for Round 1 and Round 2 focus groups are included in the Appendix. Click the link above to read the full report.

Development of a Consumer Communications Toolkit Report - From April 2001 through September 2001, FACCT and KRC Research & Consulting conducted 16 focus groups for The Leapfrog Group. The overall goal of the project, funded by The Robert Wood Johnson Foundation, was to create a series of rigorously-tested consumer messages to be used by Leapfrog members and others to raise consumer awareness about medical errors and to explain the importance of considering whether hospitals meet Leapfrog’s safety standards (the “leaps”) when selecting hospitals.